Courtesy of
Las Cruces Bulletin photo by Chris Mortenson

During halftime of the NMSU-Idaho football game Saturday, Oct. 15, organizers with the NMSU Aggies are Tough Enough to Wear Pink hold up a banner proclaiming that the annual breast cancer awareness campaign has raised $548,166. Last year’s total was $506,939. Pink activities will continue throughout the month and reach as far south as Gadsden Independent School District. The broad community support has made this effort the most successful Tough Enough to Wear Pink event in the world. The money raised goes to cancer research conducted in New Mexico.